Our Leadership Team

Sheba is the President of IAA Australia. She is also the Global Vice President – Diversity, Equity & Inclusion and the Chair of DE&I Council of International Advertising Association, a role that sees her leading global Diversity, Equity and Inclusion initiatives to champion diversity across the marketing communications industry and all IAA chapters globally.

Sheba is a Multicultural & Diversity Marketing leader. She is the Founder and CEO of MultiConnexions Group (MCX), Australia’s leading, integrated and full service 360 multicultural marketing & advertising agency. Sheba advises government and blue-chip marketers on DE&I strategies to fine-tune their marketing initiatives to create holistic and inclusive marketing solutions.

Sheba’s experience spans across Australia, India, China, Hong Kong, UK and the US. She has led companies such as McCann, Ogilvy, and Interpublic Group in senior leadership and CEO roles. Sheba’s brand experience includes advising Telstra, HSBC, ANZ Bank, Westpac, CBA, Suncorp, Zurich, AMP, NRMA, IAG, Nestle, Reckitt Benckiser, Cricket Australia, Active Super, and T2 among others.

Sheba is a passionate advocate for gender and cultural diversity. Sheba loves mentoring new migrants and international students to help them settle down in Australia. She is actively engaged in mentoring start-ups including migrant start-ups. She is an industry guest faculty member at several business schools and for international marketing programs.

Sheba continues to serve on several industry, corporate and government boards. She is the first woman National Chair for the Australia India Business Council (AIBC) in its 35-year existence and is currently the National Chair for Women in Business AIBC and an advisory board member of Media Diversity Australia.

Highly awarded, Sheba greatly values her award from IAA and is a recipient of the inaugural IAA Champion Inspire Award for her lifetime achievements and for excellence in local, regional, and global communication. Sheba’s team won the only Gold EFFIE for multicultural advertising in Australia among several other awards.