IAA ‘Big Idea’
The International Advertising Association is passionate about expanding the view of the next generation. This IAA Australia initiative is designed to stretch thinking and provide unique opportunities for students in the transition from university into professional practice in the marketing communications industry.
The annual IAA ‘Big Idea’ challenge is Australia’s national marketing communications competition specially created for undergraduate student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media, and communications.
Initiated in 2003, IAA ‘Big Idea’ provides a hands-on, truly stimulating, career-ready learning experience for students, with a ‘real client’ training project that will help equip them for their future careers and internships in the marketing communications industry.
IAA ‘Big Idea’ is central to the IAA’s ongoing commitment to education as being vital to building the future leaders in our industry and brings to life the IAA vision as “the global compass of marketing communications”.
For further information, contact IAA Australia:
Heather Leembruggen
